Direct Mail Services

We offer a full range of mailing services that provide a quick and economical way to identify new sales leads. We specialize in residential and commercial real estate, business to business, and retail consumer databases.

There are two ways in which direct marketing distinguishs itself form other advertising formats.

The first has to do with how personal a medium direct mail can be. Everyone spends at least a moment each day looking through their mail. Mail is tangible, even intimate. A well-designed mailing can speak to a person during those few quiet moments he or she has in the comfort of home.

The second way in which direct mailings distinguish themselves is by virtue of the fact that direct mailings can be targeted to the needs and interests of the people receiving them. Most advertising is blasted out to the world indiscriminately. Direct mailings are often sent to people that businesses know--or have great reason to suspect--will be receptive to their message. This is a powerful motivator.

Direct mailings can come in numerous shapes and sizes. Not all businesses are focused on sending out millions of catalogs to customers who are as likely to toss them out as to take a look at them. Companies have different needs, and direct mail can support those needs. Additionally, mailings don't have to be sales tools they can consist of invoices, checks, statements and checks.

For the most part, however, people see direct mailings as a way to grow and expand a business, either by reaching new customers, extending and expanding relationships with existing customers, or even by testing the market for new products or marketing devices. The fact is, smaller businesses often sell products that are unique, or have a very focused niche market. Direct mailings constitute a way to reach that market.

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